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Title:
You Can't Flush Science Outreach
Authors:
Drobnes, Emilie; Mitchell, S. E.
Affiliation:
AA(ADNET Systems, Inc. & NASA GSFC), AB(SP Systems Inc. & NASA GSFC)
Publication:
American Astronomical Society, AAS Meeting #212, #34.03; Bulletin of the American Astronomical Society, Vol. 40, p.233
Publication Date:
05/2008
Origin:
AAS
Bibliographic Code:
2008AAS...212.3403D

Abstract

Did you know... that the writing on the bathroom wall isn't just graffiti anymore? Studies have shown that messages in unusual locations can have extraordinary impact. A growing number of companies and non-profit organizations are placing signage in unexpected venues, such as bathroom stalls, sporting arena seatbacks, gas stations, and diaper-changing areas. A 2003 study found that public response to promotional materials posted in restrooms was overwhelmingly positive, and respondents view these materials for up to two minutes instead of the 3 to 5 seconds they spend with traditional print marketing. Recall rates of content and messages are high, and researchers found bathroom signage to be 40% more effective than a typical print sign.

It is often difficult to design effective education and outreach programs that reach a broader audience than a fairly self-selective one. Most of our events and projects ask audiences to come to us. This format inherently attracts a science-interested audience. So how do you reach the other half, those non-traditional learners, in an effective manner? Take the science to them! Help your message be more effective by "shocking” them with the science. Placing science, technology, engineering, and mathematical (STEM) content in unexpected venues makes it accessible, memorable, and likely to reach a captive audience that might not otherwise seek it out.

The "Did You Know?” campaign brings STEM messages to underserved audiences through innovative placement. Bathroom stalls, movie theaters, and shopping malls are visited by thousands each day and provide a surprising and overlooked venue for outreach.

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