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Title:
Blueshift: Bringing the Universe Closer to the Public Through Podcasting
Authors:
Mitchell, Sara E.; Krishnamurthi, A.
Affiliation:
AA(SP Systems, Inc. & NASA GSFC), AB(CRESST/University of Maryland & NASA GSFC)
Publication:
American Astronomical Society, AAS Meeting #212, #34.01; Bulletin of the American Astronomical Society, Vol. 40, p.232
Publication Date:
05/2008
Origin:
AAS
Bibliographic Code:
2008AAS...212.3401M

Abstract

Each day, millions of people tune into podcasts, internet-based broadcasts of audio content generated by individuals and organizations around the world. NASA has created a variety of podcasts to share its rich science, technology, and exploration accomplishments. The Astrophysics Science Division at NASA Goddard Space Flight Center produces a podcast, Blueshift, to provide listeners with a "backstage pass” to what's happening within the division. Content includes interviews, audio scrapbooks, and other stories that give the public access to groundbreaking discoveries, innovative technology, new missions, and what it's like to work at NASA.

Podcasting engages a diverse audience that includes all ages and equal numbers of male and female listeners. Currently a rising technology, studies show more people are creating and listening to podcasts each year. Audio provides an experience that websites and visual imagery alone cannot, and Blueshift seeks to engage its listeners with the sounds of NASA. Each episode is 15-20 minutes in length, covering a variety of topics, and supported by an episode guide and supplementary content available on the podcast's website. The average episode is downloaded by almost 4,000 listeners in the United States and abroad.

During the International Year of Astronomy, podcasts can engage the public with audio content about astronomical history, STEM content, and current events and activities for IYA. Blueshift is looking forward to bringing the Universe closer to its listeners with unique "behind-the-scenes” NASA content as we approach this monumental anniversary in astronomy.

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